A med spa website design checklist

A med spa website is a place where a visitor decides whether to request a consultation. Design is the arrangement of that decision: what the visitor sees first, what the page says the clinic offers, and how the request is sent. This checklist is for an owner or manager reviewing a current site or a redesign. It is not a mood board, and it is not a promise that a new layout will fill a calendar.

GetPatientNow turns online visitors into booked consultations for independent clinics, with a primary focus on established med spas and aesthetic clinics. The website design service is the offer when you want that work done with you. This page is the list you can use before you hire anyone. Pair it with the guide on getting more consultations from a med spa website, which looks at leaks on a site that already exists.

Work through the list on a phone first, then on a laptop. Write notes in the clinic’s own words. Do not add star ratings, traffic percentages, or treatment outcomes you cannot show a visitor from a source you are willing to link.

The first screen is whatever is visible before a person scrolls. On a phone, that is a short strip. It should say the clinic name, the city, and one next step. A slogan that could belong to any spa in any city does not help someone who searched for a treatment near them.

Check these items:

• The clinic name matches the name on the door and on the Google Business Profile.
• The city or neighborhood is visible without scrolling.
• One primary action is visible: request a consultation, or call. If both exist, they do the same job and use the same phone number.
• The action is a real link or button, not a picture of a button.
• A second offer, such as a membership, does not push the consultation action below the fold on a phone.

If the homepage opens with a full-screen video that has no text, pause and add the name, the city, and the action on top of it. Video can stay. The decision cannot depend on the visitor waiting for the video to explain itself.

Each treatment you want consultations for needs its own page, or a clearly labeled section that is linked from the menu. Injectables, laser, body contouring, and skin treatments are examples of categories. Use the names your front desk actually hears. If the clinic does not offer a treatment, do not publish a page for it because a template included the word.

On each treatment page, confirm:

• The title names the treatment and, where it is true, the city.
• The first paragraphs say what kind of visit this is, in plain language, without claiming a medical result.
• The page says who the page is for in general terms, such as people comparing clinics in that city, not a diagnosis.
• A consultation request appears near the top and again after the explanation.
• The page links to related treatments the clinic offers, and to the contact page.
• Prices, if you publish them, match what the front desk quotes. If prices change often, say that the consultation is where the clinic confirms the current fee, and do not leave an old number on the page.

Internal links matter. The homepage, the treatment index, and the footer should reach these pages. A page that exists only if someone guesses the address is not part of the site for a visitor.

Photographs carry the look of an aesthetic clinic. They also carry risk if they imply a result the clinic cannot stand behind, or if they show a person who did not agree to be on the site.

Use this pass:

• Photos of the room, the team, and the exterior are labeled as the clinic, not as a stock scene from another city.
• Before-and-after images, if you use them, have written consent and a caption that does not promise the same change for every visitor.
• Do not describe a treatment as safe, painless, permanent, or guaranteed.
• Decorative images can have an empty text alternative. Photographs that explain a room, a person on staff, or a treatment area need a short description a screen-reader user can understand.
• Images have width and height so the page does not jump when they load.
• Large hero files are compressed. A beautiful file that takes a long time to appear is a design problem, not a badge of quality.

The graphic design service covers brand assets. The video service covers short video if you choose to add it. Neither replaces a page that states the city and the consultation step.

Menus fail when they list every service the template offered, or when they hide the contact link inside a hamburger that is hard to tap. Count the taps from the homepage to a treatment page and then to the form.

Checklist:

• The main menu includes treatments, about, and a consultation or contact item.
• Dropdowns work with a tap, not only with a hover.
• The current page is obvious.
• The footer repeats the address, the phone number, and the main treatment links.
• There is no link to a page that 404s, and no button that does nothing.
• Search, if you have it, returns your treatment pages. If it returns nothing useful, remove it until it does.

Most consultation requests start on a phone. Review the site with the browser chrome visible, not in a cropped screenshot.

• Body text is large enough to read without pinching.
• Buttons and links have a tap area that is easy to hit, with space between a “call” link and a “request” link.
• Contrast is strong enough that gray text on a tinted background is still readable in daylight.
• A sticky header or chat bubble does not cover the form’s submit button.
• Forms use the right keyboard: email for email, telephone for phone.
• The page does not require horizontal scrolling.

If a redesign is planned, write these as acceptance tests. “Looks premium” is not a test. “The consultation button is visible on a phone without scrolling, and the form can be submitted” is a test.

You do not need a lab to notice a slow site. Open the homepage on a phone over a normal connection. If the first text arrives late, or the layout jumps when images appear, note it.

Practical checks:

• The hero image is not a multi-megabyte file.
• Fonts are limited to the weights you use.
• Third-party chat, pop-ups, and pixels are only present if someone on staff can name what they do. Remove the ones nobody owns.
• Animations do not hide text until a script runs. The consultation path must be readable if scripts are slow.
• The same page should not load a different layout for the first paint and then swap it.

The consultations guide goes further on speed, calls to action, and follow-up. Use both lists if the site is already live.

Design includes the form, not only the pictures around it.

• The form asks for name, email, phone if you need it, and the treatment or a short note. Extra fields need a reason.
• Required fields are marked.
• The submit button says what happens, such as “Request a consultation,” not “Submit.”
• After submit, the visitor sees a confirmation on the page, and a person at the clinic receives the message.
• If you embed a scheduler, the times shown are times the clinic can keep. A scheduler that offers appointments nobody answers is worse than a short form.
• The phone number on the page is the number that is answered, and it matches the Google Business Profile.
• There is a named owner for replies, even if that owner is the front desk, and a same-day habit for new requests.

Test the path yourself. Send a request with a clear subject such as “test from the owner.” Confirm it arrives. Then reply as you would to a visitor, and see whether the wording is specific.

About pages and team pages help a visitor recognize the clinic. Keep them factual.

• Staff names and roles match how the clinic introduces people in the room.
• Credentials are only the ones the person actually holds, written the way that person writes them.
• The address, hours, and parking or entrance notes match the Google Business Profile.
• Reviews, if you quote them, are real, attributed, and used within the platform’s rules. Do not invent quotes. Do not paste a star average you are not willing to point to on the public profile.
• Financing, memberships, and package names match what the coordinator says on the phone.

If a section would be empty without a made-up number, leave it out. An honest about page is more useful than a band of statistics.

A clinic site is a public page. A visitor using a keyboard or a screen reader should be able to reach the consultation form.

• The page has one main heading, and the next headings follow in order.
• Buttons and links have visible labels.
• Images that mean something have text alternatives.
• Focus is visible when tabbing through the form.
• There is a way to reach a person: phone, form, or both.

This is a design checklist so the booking path is not reserved for one kind of device.

Template copy is easy to spot. It mentions “our patients” in a voice no one at the clinic uses, it names treatments you do not offer, or it claims results. Replace it.

Before launch, search the site for phrases you would not say at the front desk. Remove outcome promises. Remove awards you cannot point to. Remove another city’s name left from a theme demo. Remove stock testimonials.

The med spa marketing page is the service overview. The SEO guide is the list for titles, internal links, and local consistency. Use them together so the design and the pages agree.

Use this once, on the day a new page or a new site goes live:

• Homepage first screen: name, city, consultation action.
• Menu reaches every treatment you want consultations for.
• Phone number matches the Google Business Profile, and the appointment link on that profile opens a working page.
• Form test arrived in the inbox a person checks.
• Hours and address match the profile and the front door.
• No broken links in the menu or footer.
• No medical outcome claims, no invented ratings, no leftover demo content.
• Images that explain the clinic have descriptions.
• A phone review was done by someone who did not design the site.

If the site is live and requests are leaking, start with consultations from your website. If search and page structure are the gap, use the med spa SEO guide. If the map listing is the weak spot, use the Google Business Profile guide.

When you want those surfaces reviewed together, request a free patient leak audit. The review covers the website, the Google Business Profile, local visibility, and the booking flow. It describes what was looked at. It does not promise a ranking or a count of consultations.