Resources
Practical growth guides for healthcare business owners
Practical guides from GetPatientNow in two tracks: referral growth (finding and managing referral relationships, starting with home care) and digital growth (SEO, websites, local visibility and reviews).
The digital growth guides use med spas and aesthetic clinics as the main examples. They describe what to check on a website, a Google Business Profile, and a booking path. They do not quote rankings, traffic percentages, or client results.
Referral growth
Referral growth guides
Finding, approaching and following up with the organizations that refer clients, starting with home care.
Home care referral sources: a practical guide
Categories, who to talk to, follow-up cadence and tracking without PHI.
Read the guideReferral Opportunity Scanner
See potential referral organizations around your territory, from real directory data.
Scan my territory freeReferralOS
Scoring, AI-assisted outreach, follow-ups and opportunity tracking in one workspace.
Explore ReferralOSWho refers clients to home care agencies
The organization types families usually ask, and what a name on a list does and does not mean.
Read the guideApproaching hospital and rehab discharge planners
What discharge planners need, how to introduce your agency, and how to follow up without getting in the way.
Read the guideWorking with geriatric care managers
What care managers look for in a home care partner, and how to stay easy to recommend.
Read the guideReferral relationships with senior living communities
Who to talk to in assisted living and similar communities, and how to be useful without overpromising.
Read the guideApproaching physician practices for home care referrals
Why the practice manager is often the right first contact, and how to introduce your agency without overstepping.
Read the guideWhat a territory scan can and cannot show
How scan counts are produced, what a zero means, and why results are not a promise of referrals.
Read the guideReferralOS vs a spreadsheet, list, or liaison
What each approach is for, what it cannot do, and how they can complement each other.
Read the guideA practical referral follow-up cadence
When to check in after the first visit, how often to return, and what to record without storing PHI.
Read the guideDigital growth
Digital growth guides and tools
SEO, websites, local visibility, reviews and paid acquisition. Most of these guides are written for med spas and aesthetic clinics; the principles apply to other healthcare businesses too. See Growth Services.
2026-09-26
How to write a med spa marketing plan
A practical med spa marketing plan: audience, a short channel list, treatment pages, and a monthly review. No invented traffic numbers.
2026-09-26
A med spa SEO guide for clinic owners
What med spa SEO covers for an independent clinic: treatment pages, local facts, and a booking path.
2026-09-26
Google Business Profile optimization for med spas
How a med spa should set its Google Business Profile: name, categories, hours, photos, and reviews without incentives.
2026-09-26
How to get more consultations from your med spa website
Where a med spa website leaks consultation requests: speed, mobile layout, calls to action, booking steps, and follow-up.
2026-09-26
A med spa website design checklist
A design checklist for med spa websites: first screen, treatment pages, photos, mobile layout, and the consultation form.
2026-09-26
Local SEO for aesthetic clinics
A local SEO working list for aesthetic clinics: one address record, the website, the Google profile, and listings you control.
2026-09-26
Getting more patient reviews ethically
How med spas can ask for patient reviews without incentives, scripts, or fake posts, and how to reply in public.
2026-09-26
Med spa social media that drives bookings
A posting plan for med spa social profiles: name the clinic, name the city, and point to a consultation request.
2026-09-26
Paid ads versus SEO for med spas
How med spa owners can choose between paid ads and SEO, and what to fix on the page before paying for clicks.
2026-09-26
Choosing a med spa marketing agency
Questions to ask before hiring a med spa marketing agency, including account ownership and what a monthly note should show.
New free tools and guides
2026-11-09
Med spa Membership Revenue Calculator
Model members, monthly revenue and gross profit from a membership program, using your own fee, costs and cancellation rate.
2026-11-09
Google Business Profile messaging for med spas
Google Maps now shows a Message button next to Call, and AI replies are expanding. What changed and a 20-minute setup check.
2026-11-02
Med spa Patient Leak Calculator
Estimate how many consultations late or missed replies to calls, forms and DMs may cost each month, using your own numbers.
2026-11-02
Is your med spa named by ChatGPT, Perplexity and Google AI?
A 30-minute check: where each AI tool gets its facts, prompts to test, the new Google and Bing AI reports, and what to fix first.
Find your city
GetPatientNow works remotely with independent U.S. med spas and aesthetic clinics. Start with a Free Patient Leak Audit for your city.