Choosing a med spa marketing agency

Choosing a med spa marketing agency is a purchasing decision. You are deciding who may edit the public record of the clinic: the website, the Google Business Profile, the ads, and the words a visitor reads before requesting a consultation. Ask questions that produce a scope you can check. Do not hire on a promise of rankings, a promised star rating, or a percentage no one can show you from your own inbox.

GetPatientNow is a patient-acquisition partner for independent clinics. Its primary focus is established med spas and aesthetic clinics. This guide is the question list, including questions you should ask GetPatientNow. The free patient leak audit is a review of the website, the Google Business Profile, local visibility, and the booking flow. It is a reasonable first step before a retainer, and it does not promise a result. You can also use the list below with any other firm.

Write the job before you take calls. Examples that are specific:

• Make the phone number, address, and hours match on the website and the Google profile.
• Publish treatment pages for the services the front desk is asked about, each with a consultation request.
• Reply path: every form reaches a named inbox, and someone is responsible on open days.
• A monthly note that says what changed on the site and the profile.

Examples that are too vague to buy: “grow the brand,” “dominate the city,” “be everywhere.” If a proposal repeats those phrases and never names a page or a profile field, ask for the missing list.

The marketing plan guide is a way to draft that job yourself in an afternoon.

Ask these, and write down the answers.

• Which pages will you change in the first month, and which will you leave alone?
• Will you edit the Google Business Profile, and who owns the login?
• How do you handle treatment claims? Will you refuse outcome language such as safe, painless, or guaranteed?
• How do reviews get requested? Will you refuse payment or gifts for ratings?
• Where do ads send people, and what happens if that page is down?
• Who answers the clinic if a form breaks?
• What do you need from our staff, and how many hours a month?
• What do we keep if we stop: the site, the accounts, the ad logins, the content files?

A clear answer sounds like a list. A weak answer sounds like a channel name with no task.

Ask what the firm will show you from your clinic, not from a slide about someone else.

• Can you show the page before and after, on our domain?
• Can you show that a test form reached our inbox?
• Can you show the profile fields that changed?
• If you report consultations, can you show where that count comes from, and will you say “unknown” when the source was not captured?
• Will you avoid publishing our results as a case study unless we agree in writing?

Decline firms that lead with another clinic’s percentage, a “top three in two months” claim, or a testimonial you cannot verify. This website keeps unverified claims out of the public pages for that reason. You should expect the same restraint from a vendor.

The clinic should be able to recover its own presence.

• Google Business Profile, the website, analytics if you use it, and ad accounts should be owned by an email the clinic controls.
• The agency may be a manager. The agency should not be the only owner.
• Domain registration and hosting logins stay with the clinic.
• A written list of accounts is part of onboarding.
• If the firm built the site, ask whether you can move it, and whether the content is yours.

If a firm will not work unless it owns the profile, treat that as a risk. The listings service and the SEO service both assume the clinic’s facts stay the clinic’s.

Med spa marketing touches health-related claims even when you are only trying to book a consultation.

• Who reviews copy for claims you are not willing to make?
• How are patient photos handled? Consent should be specific, not assumed.
• What happens when an ad platform rejects a health claim or a before-and-after?
• Will the firm give medical advice to the public in your name? The answer should be no. A page can explain how to request a visit. It should not tell a stranger which treatment to get.

The reviews guide and the social guide are useful attachments to the contract conversation. If the firm’s process conflicts with those limits, do not hire around the conflict.

Ask for a sample monthly note. A useful note includes:

• Pages edited, with URLs.
• Profile fields checked.
• Ads paused or started, with the destination URL.
• Form tests.
• Requests that failed, if any.
• The next month’s tasks.

A weak note is a screenshot of impressions with no URL and no decision. You do not need a dashboard on day one. You need to know what changed. The dashboard service is optional once the underlying pages and the follow-up are real.

Ask how the firm separates paid clicks from other visits. If they cannot, ask them not to pretend a single percentage explains the month.

General marketing experience is not the same as knowing a consultation path.

• Have you worked on a med spa or aesthetic clinic site? Ask to see a public page, not a private metric.
• How do you write about injectables, laser, body contouring, or skin treatments without outcome claims?
• How do you treat two locations?
• What will you do in the first two weeks if our phone number is wrong in three places?

Specialty pages on this site, such as plastic surgery and dermatology, show how the public story changes by clinic type. An agency should be able to say which parts of its process stay the same and which copy must change. An agency should also be able to say no to a city page that only swaps a town name. The med spa SEO guide explains why those pages are not a plan.

Before you sign, do a short review yourself or request the audit.

• First screen on a phone: clinic, city, consultation action.
• Treatment pages for the services you care about.
• Matching name, address, phone, and hours.
• A form test.
• A named reply owner.

The website checklist, the consultations guide, and the local SEO guide are the three lists. A good proposal maps its first month to gaps on those lists. A weak proposal ignores them and sells a new channel.

Read these lines slowly:

• The length of the first term, and how you end it.
• What is billed as media spend versus the fee for the work.
• Who approves copy before it goes live.
• Whether the audit or the first month is a review with a written list, or a promise of bookings.
• That the clinic owns accounts and content.
• That the firm will not buy reviews or invent testimonials.

If a guarantee of rankings or revenue is in the contract, ask for it to be removed. A firm can commit to tasks. It cannot honestly commit to a search engine’s order or to a stranger’s decision to book.

After two conversations, score each firm with yes or no. Do not average it into a grade.

• Named the pages and profile fields in the first month.
• Refused outcome claims and paid reviews.
• Will put accounts in the clinic’s name.
• Showed a sample monthly note with URLs.
• Can say what happens when a form fails.
• Did not lead with an unverifiable percentage.
• Matched the tone you would use at your front desk.

Hire the firm that can do the tasks. If none can, do the canonical record and the form test yourself, using the guides on this site, and talk again later.

Use the paid ads and SEO guide if the proposal is mostly a media budget. Use the Google Business Profile guide if the proposal never mentions the map card. The med spa marketing page states the services GetPatientNow offers. The same questions apply to a cosmetic dermatology or plastic surgery practice. The dermatology and plastic surgery pages are the other two specialty pages. The locations pages are only the markets with dated research.

Request a free patient leak audit when you want a written look at the website, the Google Business Profile, local visibility, and the booking flow before you choose a retainer. The audit is a review. It is not a promise of consultations.